Let's face it, regardless of whether you love or hate Gwyneth Paltrow, she's easy on the eyes (except in that one movie).
Whether it be stripping down to some fishnets or flashing her pearly whites, we like to look at her.
And that's probably why Coach has her as the face of their latest campaign ad.
Smart move.
Our favorite Gleek snagged the spot as the brand ambassador for an international fall-spring campaign to mark Coach's 70th anniversary.
Coach president Reed Krakoff says Gwynnie was a "natural choice for this campaign...She embodies the spirit, energy and elegance of the Coach brand."
Paltrow, a fan of the brand, gives love back in her own statement, "I grew up in New York City and I've always thought of Coach as the quintessential New York brand."
Grab a good look, folks. These ads are appearing exclusively in European and Asian markets.