Kim Kardashian’s Beauty Secret: How the New Mom Nixes Under Eye Bags and Dark Circles

Kim Kardashian keeps her face looking fresh with Shiseido's Benefiance Pure Retinol Instant Treatment Eye Masks

By Nicole Adlman Dec 13, 2013 6:30 PMTags
Kim Kardashian, Shiseido eye masksJason Merritt/Getty Images, Shiseido

New mom Kim Kardashian is not only back to her svelte pre-pregnancy shape, but her face has never looked fresher.

North West's mama has been using Shiseido's Benefiance Pure Retinol Instant Treatment Eye Masks to rid herself of dark circles and under eye bags—a necessary beauty buy for the constantly-on-the-go Kardashian sister.

Kim gave a shout-out to the eye masks on her blog, writing: "This keeps my eyes looking fresh and free of any dark circles!"

The masks are said to visibly improve fine lines, crow's feet, and dark circles in a simple let-them-sit 15 minute application—perfect for Kim, who can multitask while the masks do their magic. The pads can also be used around the lips for smoothing. A packet of 12 (with two masks per strip) runs for $62.50.

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Kardashian was most recently spotted in an all-marigold confection at The Hollywood Reporter's 22nd Annual Women in Entertainment Breakfast, sporting a clingy silk dress and Max Mara coat to the event. With only 10 pounds to go to reach her pre-North weight, the star has been following the Atkins diet and leaving time in her schedule for exercise.

"I mean, as you get older and your body changes, you just can't eat the way you used to. So I'm training myself and I work out. You know, I love pilates, I love running. Now that we're on the road, just any gym in any hotel, I just go for it," Kim told E!'s Catt Sadler.

With that kind of mindset, we know those last few pounds don't stand a chance.