James Bond keeps making headlines.
Fresh off creating a memorable moment with Queen Elizabeth II during the Olympics opening ceremony and whetting our appetite for action with a Skyfall teaser during coverage of the summer games over the weekend, the superspy now goes for the gold (so to speak) with a new full-throttle trailer.
Here now are five things we learned from watching Daniel Craig & Co.
James Bond Is Dead?! OK, so we don't actually witness the demise of 007 here, but he does take a bullet and subsequently fakes his own death with a little help from M (Judi Dench). Eventually he's brought back to "life." Which is a good thing, of course. Otherwise, we'd be looking at the shortest Bond movie ever.
Premise Revealed? Ralph Fiennes tells Dench: "Three months ago, you lost the drive containing the identity of every agent embedded in terrorist organizations across the globe." Enter, yep, you know who.
Javier Bardem's Baddie: And here we thought his Oscar-winning performance in No Country for Old Men was creepy. (But we mean that in a good way!)
The Return of Q: Yes, we've known for some time that Ben Whishaw would be portraying the franchise's gadget-loving comic foil, but to finally see him actually do his thing assures us that Bond is in good hands.
Keeping It Clean: Who's ever heard of a scruffy superspy? Thankfully, Bond girl Eve (Naomie Harris) proves that she not only has a way with a gun, but a razor, too.